FTC redefines “up to” for advertisers

Federal consumer officials are warning advertisers about the use of the phrase “up to” in any ads because shoppers are mostly confused or misled by the language.

According to a report from AdWeek.com, the Federal Trade Commission has issued new guidelines for use of the phrase “up to” in future advertisements because a majority of consumers believe it means they’ll most likely receive the number to which “up to” refers. Continue reading FTC redefines “up to” for advertisers